Bulgogi Syo

Bulgogi Syo is a brand new dining experience in Singapore where the Perfect Fire (Bul) and Perfect Meat (Gogi) come together to offer you the Perfect Experience (Syo/Show).

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As a part of our work with Seonggong Pte Ltd, Plenty helped in the creation of their new food brand Bulgogi Syo, from ideation to launch. Plenty conducted market analysis, developed their strategic branding, narrative and marketing, and provided a strategic marketing blueprint and implementation guide.